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Glossary of Terms

Access Control

Access Control|System|secure Entry|Physical facility| Computer Based Information System|Accuracy|People Counting|Environment|Pedestrian Traffic|Bi-Directional|Footfall| Footfall Counters|In Counts|Out Counts

Access control - refers to a system that allows secure entry to specific areas and resources in a given physical facility or computer-based information system.

Access Control|System|secure Entry|Physical facility| Computer Based Information System|Accuracy|People Counting|Environment|Pedestrian Traffic|Bi-Directional|Footfall| Footfall Counters|In Counts|Out Counts

Accuracy

Accuracy|People Counting|Environment|Pedestrian Traffic|Bi-Directional|Footfall| Footfall Counters|In Counts|Out Counts|Anonymise|Anonymity|Video Based Counters|Video Counters|Protect Identity|Count Zone|Brickstream 2200|People Counters|Axiomatic

Accuracy- used within the field of people counting to describe both how well a people counting device picks up and counts targets under different environmental conditions and varying volumes of pedestrian traffic, and how well bi-directional footfall counters balance between 'in' counts and 'out' counts.

Accuracy|People Counting|Environment|Pedestrian Traffic|Bi-Directional|Footfall| Footfall Counters|In Counts|Out Counts|Anonymise|Anonymity|Video Based Counters|Video Counters|Protect Identity|Count Zone|Brickstream 2200|People Counters|Axiomatic

Anonymise

Anonymise|Anonymity|Video Based Counters|Video Counters|Protect Identity|Count Zone|Brickstream 2200|People Counters|Axiomatic|Axiomatic Technology Ltd|Technical Development|Hardware Development|Software Development|Technology|Occupancy Management|Motion Control Systems

Anonymise- to carry out a process or organise in such a way as to preserve anonymity. A process often required when using video based counters in order to protect the identity of people passing through a count zone. This functionality has been built into the Brickstream 2200 people counters that Axiomatic use.

Anonymise|Anonymity|Video Based Counters|Video Counters|Protect Identity|Count Zone|Brickstream 2200|People Counters|Axiomatic|Axiomatic Technology Ltd|Technical Development|Hardware Development|Software Development|Technology|Occupancy Management|Motion Control Systems

Automatic visitor counter

axiomatic visitor counter,manually count,people visiting,automated visitor couner monitors,

Automatic Visitor Counter - a device which replaces the need to manually count the number of people visiting a site.  An automated visitor counter monitors and reports on the number of people passing 'in' or 'out' of an entrance.

axiomatic visitor counter,manually count,people visiting,automated visitor couner monitors,

Axiomatic Technology Ltd

Axiomatic Technology Ltd|Technical Development|Hardware Development|Software Development|Technology|Occupancy Management|Motion Control Systems|Beam Counter|Break Beam|People Counting|Infra-red beams|Reflector|Receiver|Visitor Counts|Football Trends|Traffic Volume|Occupancy Counting

Axiomatic Technology Ltd. - technical development company established in 1994 specialising in hardware and software development of footfall technology, occupancy management, space management, desk counting, and motion control systems.

Axiomatic Technology Ltd|Technical Development|Hardware Development|Software Development|Technology|Occupancy Management|Motion Control Systems|Beam Counter|Break Beam|People Counting|Infra-red beams|Reflector|Receiver|Visitor Counts|Football Trends|Traffic Volume|Occupancy Counting

BACnet

bacnet,building automation,control networks,iso standard,bms controllers,bms,hvac,huge efficiency savings,hvac usage

BACnet - Building Automation and Control Networks.  This is an ISO standard for joining  together BMS controllers and devices over a network that is dedicated to the BMS.  This enables HVAC to be centrally controlled and monitored to make huge efficiency savings and measure HVAC usage.

bacnet,building automation,control networks,iso standard,bms controllers,bms,hvac,huge efficiency savings,hvac usage

Beam Counter

Beam Counter|Break Beam|People Counting|Infra-red beams|Reflector|Receiver|Visitor Counts|Football Trends|Traffic Volume|Occupancy Counting|Behaviour IQTM|Patented Software|Brickstream|People Counters|Analysing Customer Behaviour

Beam Counter- a basic form of break-beam people counting technology using either a single or dual infra-red beams and a reflector or receiver to monitor visitor counts as people break the infra-red beam(s). Such counters are suitable for monitoring basic footfall trends, but their accuracy depends on the environment where they are mounted, the width of the entrance and the volume of traffic. As they will not count two people side-by-side, such counters should not be used for occupancy counting or event management.

Q-Scan Twincomm

Beam Counter|Break Beam|People Counting|Infra-red beams|Reflector|Receiver|Visitor Counts|Football Trends|Traffic Volume|Occupancy Counting|Behaviour IQTM|Patented Software|Brickstream|People Counters|Analysing Customer Behaviour

Behaviour IQTM

Behaviour IQTM|Patented Software|Brickstream|People Counters|Analysing Customer Behaviour|Bi-directional footfall|People Counter|Footfall

Behaviour IQTM- is the patented software used by Brickstream on their people counters to offer the most sophisticated tool available for quantifying and analysing customer behaviour.

Behaviour IQTM|Patented Software|Brickstream|People Counters|Analysing Customer Behaviour|Bi-directional footfall|People Counter|Footfall

Bi-directional footfall

Bi-directional footfall|People Counter|FootfallBrickstream|American Technology|Hardware Supplier|Atlanta|Brickstream 2200|Dual-View 3D|People Counting

Bi-directional footfall– the ability for a people counter device to count in both directions.

Bi-directional footfall|People Counter|FootfallBrickstream|American Technology|Hardware Supplier|Atlanta|Brickstream 2200|Dual-View 3D|People Counting

Break Beam

Break Beam,Basic Counter,Horizontal infra red beam,low power laser beam,

Break Beam - Is another name for a basic counter.  A break beam counter uses a horizontal infra red beam or low power laser beam to a reflector or receiver.  When the beam is broken a count is created. Using two beams it is possible to show both bi-directional 'in' and 'out' counts.

Break Beam,Basic Counter,Horizontal infra red beam,low power laser beam,

Brickstream

Brickstream|American Technology|Hardware Supplier|Atlanta|Brickstream 2200|Dual-View 3D|People Counting|Brickstream 2200|brickstream 2300|Stereoscopic People Counting|Customer Tracking|Dual Lenses|Count Targets|Count Accuracy|Fixed Assumptions|Population

Brickstream- American technology company and hardware supplier, based in Atlanta, who have developed the Brickstream 2200 dual-view 3D video counter offering unrivalled levels of accurate customer counting, tracking and queue counting. Brickstream work closely in partnership with Axiomatic, to ensure that our people counting solutions meet the requirements of different markets.

Brickstream|American Technology|Hardware Supplier|Atlanta|Brickstream 2200|Dual-View 3D|People Counting|Brickstream 2200|brickstream 2300|Stereoscopic People Counting|Customer Tracking|Dual Lenses|Count Targets|Count Accuracy|Fixed Assumptions|Population

Brickstream 2300

Counting System|Crowd Counting|Event Counting|Footfall|monitoring customer numbers|count accuracy|customer tracking|

Brickstream 2300 - Stereoscopic people counting device capable of advanced customer tracking. The dual lenses allow the unit to see both the height and shape of the count targets, offering high levels of count accuracy.

Counting System|Crowd Counting|Event Counting|Footfall|monitoring customer numbers|count accuracy|customer tracking|

Brickstream LIVE

Brickstream Live, Brickstream Live UK, Brickstream Live GBR, Brickstream England, Brickstream Live Europe, Brickstream Live Asia, Brickstream Live China, Brickstream Live India, Brickstream Live Russia, Brickstream Live Australasia, Brickstream Live USA, Brickstream Live America, Brickstream Live South America, Brickstream Live Arctic, Brickstream Live Antarctic
Brickstream Live Video Counter - The Platform Unifies Behavior, Security and Proximity Analytics in a Single Device for Brick-and-Mortar Businesses. It is the latest and most comprehensive addition to its Smart Device family of behavior analytics products.  This 3D stereo vision technology, also used in Brickstream’s complete line of 3D smart devices, which use two lenses rather than one to accurately and anonymously capture and analyze behavior data as people enter, move through and exit a physical environment (such as a retail outlet, grocery store, bank or event venue). Brickstream’s behavior analytics technology is the most accurate in the industry measuring high volumes of foot traffic, in dim or bright lighting, and regardless of whether devices are deployed indoors or outdoor counting environments.
 
A high resolution surveillance video camera to provide security analytics identifying “wrongway” traffic, people running, tailgating into a secure facility, detection of unidentified/suspicious objects and sweethearting behaviors. The 5 megapixel HD camera has a hemispheric lens for wide angle viewing and supports de-warping of images and digital pan/tilt/zoom. The
Brickstream LIVE device also supports dual 15 frame per second (fps) H.264 video streams at different resolutions and can store up to 30 days of video. Industry standard ONVIF™ compliance supports interfacing to existing VMS systems.
This device will also integrate with 3rd party analytics systems to help monitor visitor demographics, repeat visitors and individual dwell times.Brickstream Live, Brickstream Live UK, Brickstream Live GBR, Brickstream England, Brickstream Live Europe, Brickstream Live Asia, Brickstream Live China, Brickstream Live India, Brickstream Live Russia, Brickstream Live Australasia, Brickstream Live USA, Brickstream Live America, Brickstream Live South America, Brickstream Live Arctic, Brickstream Live Antarctic

Building Energy Management

building energy management, retail building energy management, leisure building energy management, museum building energy management

Building Energy Managementsolutions help commercial organisations reduce carbon emissions and energy use. Building Energy Solutions are used to regulate and monitor HVAC (Heating, Ventilation and Air Conditioning (HVAC Control) – and often lighting too. By using people counters and timetables to help monitor actual and planned space usage, we can integrate counters with the HVAC to improve efficiency. It is then possible to show energy use per person rather than per square metre of a commercial site.

building energy management, retail building energy management, leisure building energy management, museum building energy management

Building information modeling (BIM)

Building information modeling,(BIM),people counting data,metrics,information modelling processes,digital representations,

Building information modeling (BIM) - People Counting data can be integrated with other metrics to assist with building information modelling processes involving the generation and management of digital representations of physical and functional characteristics of a facility. These building information models are shared to support decision-making about a facility from earliest conceptual stages, through design and construction, through its operational life.

Building information modeling,(BIM),people counting data,metrics,information modelling processes,digital representations,

Building Management System

Building management system,bms,bms network,bacnet,people counting technology,building management system

Building Management System- a Building Management System (BMS) is a computer-based control system installed in buildings that controls and monitors the building’s mechanical and electrical equipment such as ventilation, lighting, power systems, fire systems, and security systems. A BMS consists of software and hardware controllers usually joined together by a network.  The BMS network is usually BACnet.  People counting technology can be used to help a Building Management system run more efficiently by helping to control energy use based on the occupancy of specific zones within the building.

Building management system,bms,bms network,bacnet,people counting technology,building management system

CAT5/6

CAT5/6|Standard Network Cabling|Data Connection

CAT5/6 – describes the standard cabling requirement for connecting counters to a network in order to poll data to a central location.

CAT5/6|Standard Network Cabling|Data Connection

Consistency

footfall counter|footfall data|visitor traffic

Consistency- refers to the ability of a footfall counter to produce footfall data with the same level of accuracy under different environmental conditions and volumes of visitor traffic.

footfall counter|footfall data|visitor traffic

Conversion Rate

people passing retail|footfall|passing traffic|sales transactions|total footfall

Conversion Rate- refers to either the number of people passing a retail outlet who enter the store or the number of people who have made a purchase compared to the footfall in a given period. The first is shown as a ratio or percentage from the equation: Passing Traffic / Footfall, the second is shown as a ratio or percentage from the equation: Sales Transactions / Total Footfall (See Increasing Retail Conversion Rate).

people passing retail|footfall|passing traffic|sales transactions|total footfall

Count Lines

Count Lines|Thermal Counter|Video People Counter|Customer Movement|Counting Zone

Count Lines- the lines that are configured encapsulating an entrance or exit to maximise the tracking time for a thermal or video people counter, whilst minimising any errors created to objects, merchandise or customer movement within the counting zone.

http://www.peoplecounting.co.uk/images/Glossary/Count%20Lines.png

Count Lines|Thermal Counter|Video People Counter|Customer Movement|Counting Zone

Counting Zone

Counting Zone|Footfall|Footfall counter|footfall|Pedestrian Entrance

Counting Zone- the specific area seen by a footfall counter, or the total area encapsulated by footfall counters covering each pedestrian entrance.Counting Zone|Footfall|Footfall counter|footfall|Pedestrian Entrance

 


 

 
 

Crowd Control

Crowd Control|Group Movement|Crowd Disasters

Crowd Control- crowd control is the restriction or limitation of group behaviour. Crowd control may be part of a crowd management plan, or occur as an unplanned reaction to a group problem. It can include extreme measures to enforce order, such as the use of force, arrest, or threat of personal injury. It may employ barriers that alter the space available for occupancy and patterns of group movement. Inappropriate or poorly managed control procedures have precipitated crowd incidents rather than preventing them. For example, police reacting to a group of unruly persons at a rock concert, herded spectators into areas where there were no means of egress. (ref: THE CAUSES AND PREVENTION OF CROWD DISASTERS, John J. Fruin, Ph.D., P.E. 1993).

Crowd Control|Group Movement|Crowd Disasters

Crowd Management

Crowd Management|Systematic Planning|Assembley People|Levels of Occupancy|Ingress|Egress|Crowd Disasters

Crowd Management- crowd management is defined as the systematic planning for, and supervision of, the orderly movement and assembly of people. Crowd management involves the assessment of the people handling capabilities of a space prior to use. It includes evaluation of projected levels of occupancy, adequacy of means of ingress and egress, processing procedures such as ticket collection, and expected types of activities and group behaviour. (ref: THE CAUSES AND PREVENTION OF CROWD DISASTERS, John J. Fruin, Ph.D., P.E. 1993).

Crowd Management|Systematic Planning|Assembley People|Levels of Occupancy|Ingress|Egress|Crowd Disasters

Customer Conversion

customer conversion

Customer Conversion - refers to either the number of people passing a retail outlet who enter the store or the number of people who have made a purchase compared to the footfall in a given period. The first is shown as a ratio or percentage from the equation: Passing Traffic / Footfall, the second is shown as a ratio or percentage from the equation: Sales Transactions / Total Footfall

customer conversion

Customer Insight

Customer Insight|Analysis Information|Footfall|Data Insight

Customer Insight - is the collection, deployment and analysis of information that allows a business to acquire, develop, understand and retain their customer base. Footfall offers a key piece of data to allow businesses greater insight into customer behaviour.

Customer Insight|Analysis Information|Footfall|Data Insight

Customer Service

Customer Service|Customer Expectation|Sales Processing Effort|People Counters|Footfall Traffic

Customer Service- is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation. Turban et al. (2002). From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. As such customer service should be included as part of an overall approach to systematic business improvement. A customer service experience can change the entire perception a customer has of the organisation. Using people counters will help a business improve the customer experience by ensuring the right number of staff and tills are available during peaks in footfall traffic.

Customer Service|Customer Expectation|Sales Processing Effort|People Counters|Footfall Traffic

Customer Traffic

Customer Traffic, Customer Traffic Retail, Customer Traffic Sports, Customer Traffic Leisure

Customer Traffic - The number of customers visiting a retail store is often referred to as customer traffic or customer flow.

Customer Traffic, Customer Traffic Retail, Customer Traffic Sports, Customer Traffic Leisure

Dwell Time

Dwell Time|Average Occupancy|Specific Time Period|Customer Tracking Analysis|Dwell Time Analysis|Specific Visitors

Dwell Time- refers to the amount of time a person spends in a specific zone or site. Average dwell time can be calculated using bi-directional footfall counts and calculations based on the average occupancy over a specific time period. Using customer tracking technology more detailed dwell time analysis can be gained for specific visitors

Dwell Time|Average Occupancy|Specific Time Period|Customer Tracking Analysis|Dwell Time Analysis|Specific Visitors

Entrance Speedy - Irisys

Irisys Thermal Counters, Thermal Counter, Thermal Counting

Irisys Thermal Counters, Thermal Counter, Thermal Counting

Entrance Speedy - Irisys - Link

Irisys, Thermal Counters, Irisys Thermal Counters, Irisys thermal counter index.php?option=com_content&view=article&id=129&Itemid=571Irisys, Thermal Counters, Irisys Thermal Counters, Irisys thermal counter

Event Counting

Event Counting|Footfall|Foot|Crowd Management|Spectator Counting

Event Counting- monitoring the number of patrons at a specific event, in order to gauge interest in the event, or to assist with health & safety and crowd management.

Event Counting|Footfall|Foot|Crowd Management|Spectator Counting

Event Management

Event Counting|Event Management|Footfall|People Handling|Occupancy Levels|Evacuation Procedures

Event Management-The use of systematic planning and provision for, along with supervision of, factors that may affect an event and crowd behaviour. Good event management involves the assessment of the people handling capabilities of a space prior to use. It includes evaluation of projected and live occupancy levels, displays of clear signage showing areas of ingress and egress, suitable staffing levels and clearly defined and communicated emergency evacuation procedures.

Event Counting|Event Management|Footfall|People Handling|Occupancy Levels|Evacuation Procedures

Flow Accuracy

Flow Accuracy|Flow Footfall|Flow Accuracy Footfall|Flow Accuracy Video Counter

Flow accuracy- the accuracy of a people counter counting footfall in a single direction.

Flow Accuracy|Flow Footfall|Flow Accuracy Footfall|Flow Accuracy Video Counter

Footfall

Footfall|Foot Fall

Footfall- a specialised term referring to the number of people who go into a shop, business, site or space in a particular period of time. Footfall is an important indicator of how successful a company's advertising is at bringing people into its shops.

Footfall|Foot Fall

Footfall Comparison

Footfall Comparison|footfall counts

Footfall Comparison- allows users to compare footfall counts from different sites or time periods in order to assess historical footfall trends, or compare the performance of different sites over time.

Footfall Comparison|footfall counts

Footfall Weather Map

Footfall Weather Map|Footfall Trends|Shopping Town Centres

Footfall Weather map- An index or graphical map of footfall trends throughout a country based on data from multiple people counters across stores, shopping and town centres. A footfall index can help to show how one region performs against another, and how a specific site compares to local or national footfall trends.

Footfall Weather Map|Footfall Trends|Shopping Town Centres

Free Flow Event

Free Flow Event,fans move freely between zones,over-crowding,people counters,visitor flow rates,maximum occupancy

Free Flow Event- an event where fans can move freely between one zone and another often resulting in the potential for over-crowding where use of people counters to monitor visitor flow rates can help to predict the expected time when a zone will reach maximum occupancy, helping the event control team to put flow management procedures into place before over-crowding occurs.

Free Flow Event,fans move freely between zones,over-crowding,people counters,visitor flow rates,maximum occupancy

Frequency

Frequency

Frequency how often a room or space is used within a pre-determined time period.

Frequency

Glossary of Terms

Group Counting

Group Counting,advanced people counting algorithm,people counting algorithm,counting algorithm,

Group Counting – an advanced people counting algorithm that can determine the potential relationship between visitors based on their proximity to one another and the path they take through the counting zone

Group Counting,advanced people counting algorithm,people counting algorithm,counting algorithm,

Heat Map

Heat Map,A customer heat map,popular paths around a store,popular paths around a shop,key product locations,prime locations within a shopping centre

Heat map- a customer heat map shows the most popular paths taken by visitors to a site, and can be used to highlight the points where most customers dwell. This can help identify key product locations within a retail store, and prime locations within a shopping centre.

http://www.peoplecounting.co.uk/images/Glossary/Heat%20Map.pngHeat Map,A customer heat map,popular paths around a store,popular paths around a shop,key product locations,prime locations within a shopping centre

Height to Width table

Height to width table,people counter,count accurately,mounting height

Height to Width table– a document showing the relative widths a specific overhead people counter will see, in order to count accurately, dependent upon its mounting height.

Height to width table,people counter,count accurately,mounting height

HVAC

HVAC,Heating Ventalation Air Conditioning,reduce energy consumption university

HVAC - The general term for Heating, Ventilation and Air conditioning.  These are the main areas of energy consumption in a University or office environment and minimising waste can result in huge cost savings.

HVAC,Heating Ventalation Air Conditioning,reduce energy consumption university,

Increase retail conversion rate

increase retail conversion rate,increase sales,basket size customer,;

Increase retail conversion rate - Every retailer wants to increase their sales.  This can be done by increasing the footfall into the store, or increasing the basket size of each customer, or alternatively by ensuring that more potential customers who visit the site receive the right level of customer service to feel happy to buy something.  Increasing the retail conversion rate of your store means getting more sales per prospective customer that enters the site.  A small increase in your retail conversion rate can have a larger impact on improving your bottom line.

increase retail conversion rate,increase sales,basket size customer,;

Infra-red Counter

Infra-red Counter,beam counters,break-beam counters,

Infra-red Counter - break-beam counters use horizontal infra-red beams in order to count people as the beam is broken when people pass the counter.

Infra-red Counter,beam counters,break-beam counters,

Intelligent (IBIS) Building Control System

Building Management System|BMS|Ventilation management|Fire System Management|People Counting|Building Management|Electronic Building Control System

Intelligent (IBIS) Building Control System

Building Management System|BMS|Ventilation management|Fire System Management|People Counting|Building Management|Electronic Building Control System

IRC3000 Thermal Counter

IRC3000 Thermal Counter, thermal counters, thermal counting

IRC3000- The model number for the range of accurate thermal counters from the UK manufacturer Irisys.

http://www.peoplecounting.co.uk/images/Glossary/IRC%203000.jpg

IRC3000 Thermal Counter, thermal counters, thermal counting

Irisys

Irisys,Thermal Counting, high resolution thermal cameras, thermal detectors, queue management

Irisys- UK based manufacturer of thermal counting and high-resolution thermal cameras. Established in 1996 Infrared Integrated Systems Ltd (Irisys) designs and manufactures thermal detectors and systems which are used for people counting, queue management, thermal imaging, security and healthcare applications.

Irisys,Thermal Counting, high resolution thermal cameras, thermal detectors, queue management

Irisys Gazelle

Irisys Gazelle, Irisys Gazelle UK, Irisys Gazelle GBR, Brickstream England, Irisys Gazelle Europe, Irisys Gazelle Asia, Irisys Gazelle China, Irisys Gazelle India, Irisys Gazelle Russia, Irisys Gazelle Australasia, Irisys Gazelle USA, Irisys Gazelle America, Irisys Gazelle South America, Irisys Gazelle Arctic, Irisys Gazelle Antarctic

Irisys Gazelle - A brand new next generation thermal people counter launched by Irisys in 2014 featuring increased processing power with up to 98% counting accuracy in variable lighting and environmental conditions, offering optional video imagery for configuration and security.  This device has on-board local SD card storage and up to 8 devices can be connected to monitor footfall across wide entrances with the potential to configure 16 count lines with advanced count line logic connected to a single IP address using Active PoE.  This device also features on-board relay outputs to support integration with door control systems and IR beam devices.

Irisys Gazelle, Irisys Gazelle UK, Irisys Gazelle GBR, Brickstream England, Irisys Gazelle Europe, Irisys Gazelle Asia, Irisys Gazelle China, Irisys Gazelle India, Irisys Gazelle Russia, Irisys Gazelle Australasia, Irisys Gazelle USA, Irisys Gazelle America, Irisys Gazelle South America, Irisys Gazelle Arctic, Irisys Gazelle Antarctic

Live Occupancy Counting

Live occupancy counting, occupancy counting, video counters, thermal counters, beam counters

Live Occupancy Counting- Use of electronic people counters in order to provide a live occupancy and visitor flow rate display showing data within 5 seconds of targets passing through a counting zone.

http://www.peoplecounting.co.uk/images/Glossary/live%20occupancy%20counting.jpgLive occupancy counting, occupancy counting, video counters, thermal counters, beam counters

Manual Count Survey

http://www.peoplecounting.co.uk/images/Glossary/Manual%20Count%20Survey.jpgManual Count Survey, footfall traffic,manually count the number of people,footfall demographic,customer behaviour,counting surveyManual Count Survey – A process where trained staff visit a shopping centre, town or specific venue in order to manually count the number of people. Such studies offer the ability to break down footfall into demographic groups highlighting the age, sex and ethnicity of footfall traffic. However, such studies are labour intensive, expensive, and offer only a brief snapshot of footfall traffic and customer behaviour within a specific location. The results of such studies are highly dependent on the skills and concentration of those conducting the counting survey, and as such are often difficult to verify. Manual Count Survey, footfall traffic,manually count the number of people,footfall demographic,customer behaviour,counting survey

Manual Counting

Manual Counting, Video Counting, Thermal Counting, Beam Counting

Manual Counting – Using staff to count the number of visitors into a site.

Manual Counting, Video Counting, Thermal Counting, Beam Counting

Marketing Performance Measurement and Management (MPM)

Marketing Performance Measurement and Management (MPM)

Marketing Performance Measurement and Management (MPM) -is a term used by marketing professionals to describe the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance. It focuses on measuring, managing, and analysing marketing performance to maximize effectiveness and optimize the return of investment (ROI) of marketing. Three elements play a critical role in managing marketing performance—data, analytics, and metrics. Although brand recognition may form part of the purpose of marketing, for a retailer, an increase in sales and profits provides the key ROI. However, an increase in sales transactions alone does not give a full picture of the effectiveness of a marketing campaign. If sales transaction have gone up by 10%, but store footfall has actually increased by 100%, then the campaign has been highly effective, but other factors have reduced the potential ROI. Thus the use of data from people counters to add footfall metrics as part of the MPM is key to understand the true effectiveness of a marketing campaign.

Marketing Performance Measurement and Management (MPM)

Missed Opportunities

Missed Opportunities,queue length,queue waiting times

Missed Opportunities- refers to those potential customers who visit a store but leave without making a purchase due to excessive queue length or queue waiting times, lack of available staff, pricing or product availability.

Missed Opportunities,queue length,queue waiting times

Mobile Tracking

Mobile Tracking,car tracking,heat map

Mobile Tracking- the ability to track the unique short range signals from mobile phones in order to anonymously track the location of a specific user. This technology can be used to create a heat-map of a shop. shopping or town centre.

Mobile Tracking,car tracking,heat map

NHS Space Management

Occupancy

Occupancy, Occupancy Counting

Occupancy- the total number of people in a specific space, calculated by the total number of 'in' counts minus the total number of 'out' counts at any given time, or by the use of Brickstream Zone tracking technology that can analyse the total number of people within view of a counter (up to a maximum area of 6 square metres per counter dependant on the mounting height of the equipment.)

Occupancy, Occupancy Counting

Occupancy Accuracy

Occupancy Accuracy,occupancy accuracy,overhead counters,consistent flow-rate accuracy,people counting technologies,high volume traffic flow rates

Occupancy Accuracy- occupancy accuracy is achieved by using overhead counters with accurate and consistent flow-rate accuracy. Occupancy accuracy can be subject to cumulative errors due to slight inaccuracies inherent in all existing people counting technologies. Such inaccuracies are exacerbated by low maximum capacities combined with short average dwell times and high footfall, and high volume traffic flow rates. In order to manage this Axiomatic carefully monitor the accuracy of the counters under different conditions to apply the relevant factors to 'in' or 'out' counts in order to balance potential errors, and are able to inform clients of the expected tolerance of a system to ensure that decisions are made based on understood data.

Occupancy Accuracy,occupancy accuracy,overhead counters,consistent flow-rate accuracy,people counting technologies,high volume traffic flow rates

Occupancy Management

Occupancy Management,CCTV,visitor flow,occupancy of venues,predefined maximum capacity

Occupancy Management- the use of available information from visual, CCTV and people counting equipment to assist with decisions and the implementation of processes to help control the visitor flow and occupancy of venues with a predefined maximum capacity.

Occupancy Management,CCTV,visitor flow,occupancy of venues,predefined maximum capacity

Occupant-Centric Scenario Modelling for Energy Management

Occupant-Centric Scenario Modelling for Energy Management,Axiomatic People Counting,Smart Building,Space Management solutions

Occupant-Centric Scenario Modelling for Energy Management - Using Axiomatic People Counting 'Smart Building' Space Management solutions allows businesses to understand the use of energy in buildings per person rather than per square metre.

Occupant-Centric Scenario Modelling for Energy Management,Axiomatic People Counting,Smart Building,Space Management solutions

Office Space Management

office space management,efficient use of desk,efficient use of meeting rooms,efficient use of office space,hot desking,desk sensor,

Office Space Management - refers to systems used to improve the efficient use of desks and meeting rooms within office space.  Hot-desking and Hotelling can be used to increase the ratio of staff to desks.  Axiomatic provide a desk-sensor which can measure the utilisation of desks by monitoring activity at individual desks, departments or floors of a building.

office space management,efficient use of desk,efficient use of meeting rooms,efficient use of office space,hot desking,desk sensor,

OTOVAC

OTOVAC,Occupancy and Timetable Optimised Ventilation & Aircon Control,people counters,building management,air-conditioning and heating systems,reduce energy consumption,

OTOVAC (Occupancy and Timetable Optimised Ventilation & Aircon Control) System - Using data from our people counters, integrated with the timetable and room booking data we can help control Building Management air-conditioning and heating systems to reduce energy consumption without compromising comfort.

OTOVAC,Occupancy and Timetable Optimised Ventilation & Aircon Control,people counters,building management,air-conditioning and heating systems,reduce energy consumption,

Over-Counting

Over-Counting,people counting technology,environmental conditions,insufficient configuration,unexpected staff,customer behaviour,counting zone

Over-counting– the tendency for some people counting technology to count more people than are actually passing due to confusion caused by environmental conditions, or by insufficient configuration, or unexpected staff or customer behaviour within the counting zone.

Over-Counting,people counting technology,environmental conditions,insufficient configuration,unexpected staff,customer behaviour,counting zone

Passenger Counting

Passenger Counting,Passenger Counters

Passenger Counting- the ability to use people counters to monitor footfall at transport hubs such as bus / train stations or airports.  

Passing Traffic

Passing Traffic

Information coming shortly..

Passing Traffic

People Counter

People Counter,monitoring visitor numbers

People Counter – a general term for any automatic electronic device for monitoring visitor numbers.

People Counter,monitoring visitor numbers

People Counting

people counting,footfall,footfall data,

People Counting– the process through which footfall data on visitors and customers is collected.

people counting,footfall,footfall data,

People Counting Zone AREA ICON

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Power Hours

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Power over Ethernetor PoE

Power over Ethernetor PoE, CAT5, CAT6, Ethernet cabling, Q-Scan Twincomm Counters, Irisys Thermal Counters, Brickstream 2200, IRC3000 Counters

Power over Ethernetor PoE technology describes a system to pass electrical power safely, along with data, on CAT5 or CAT6 Ethernet cabling. The Q-Scan Twincomm Counters, Irisys Thermal Counters and Brickstream 2200 all support PoE, however the IRC3000 range of counters require a specific passive PoE supply and must not be connected to an active PoE switch port.

Power over Ethernetor PoE, CAT5, CAT6, Ethernet cabling, Q-Scan Twincomm Counters, Irisys Thermal Counters, Brickstream 2200, IRC3000 Counters

Q-Scan

Q-Scan, beam counters, by Axiomatic Technology.

Q-Scan- the brand name for a range of reliable, easy to set-up beam counters, manufactured and distributed by Axiomatic Technology.

Q-Scan, beam counters, by Axiomatic Technology.

Q-Scan Software

Q-Scan Software, Q-Scan Unicomm, Q-Scan Twincomm Beam counters

Q-Scan Software– basic software which can be purchased along with the Q-Scan Unicomm and Q-Scan Twincomm Beam counters, to allow a user to manually connect to the device memory (using a laptop and USB cable) and download historical counts into a CSV file which can be manually imported into Excel to generate footfall spread-sheets.

Q-Scan Software, Q-Scan Unicomm, Q-Scan Twincomm Beam counters

Queue Management

Queue Management, Queue Monitoring Systems, Queue Management System File, Brickstream Queue Management, Queue Management, Queue Management Retail, Queue Managent Events, Queue Management Rail, Queue Management Airport

http://www.peoplecounting.co.uk/images/Glossary/queue%20management.pngQueue Management- the ability to control queue lengths, in order to improve customer service and the customer experience. Queue monitoring systems can help to identify queue wait times, queue lengths and whether specific tills are manned or inactive. A queue management system can offer both live information to help store managers deploy existing staff with greater efficiency, and historical data to help plan staff deployment based on peak times when potential customers may be otherwise lost due to excessive queue lengths.Queue Management, Queue Monitoring Systems, Queue Management System File, Brickstream Queue Management, Queue Management, Queue Management Retail, Queue Managent Events, Queue Management Rail, Queue Management Airport

Real-Time Counting

Information on Real-Time Counting, live footfall, occupancy counts, count-zone

Real-Time Counting– the ability to display live footfall or occupancy counts within 5 seconds of the target having passed through a count-zone.

Information on Real-Time Counting, live footfall, occupancy counts, count-zone

RECAP

RECAP, Axiomatic Technologies people counting reporting platform, RECAP BMS, RECAP SQL, People counting, query footfall data

RECAP– the trademark name for Axiomatic Technologies people counting reporting platform, which is split into different levels for the requirements of different customers. The RECAP service communicates with each people counter to bring data back to a central server, and generates a CSV log. RECAP Excel automatically generates daily, weekly and monthly Excel spread sheet reports on the base server, which can be accessed across a corporate network. RECAP BMS automatically polls the data into a corporate business management system in order for a client to compare footfall data with other metrics on an existing reporting platform. RECAP SQL Web-based reporting offers a sophisticated, password protected Internet based platform for Axiomatic customers to view their footfall reports, and query footfall data in order to create the people counting report that covers the sites, periods and sales data that they wish to analyse.

RECAP, Axiomatic Technologies people counting reporting platform, RECAP BMS, RECAP SQL, People counting, query footfall data

RECAP Multi-site Footfall comparison

RECAP Multi-site Footfall comparison

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RECAP Multi-site Footfall comparison

Refining Opening Hours

Refining Opening Hours, customer traffic, sale transactions, Accessing Footfall, Footfall Data, Potential Customers

Refining Opening Hours– The process of studying customer traffic & sales transactions, compared to staffing costs and business overheads associated with a site being open, to identify the times when it becomes profitable to keep a site open, and when it is best to close due to lack of potential customers. Assessing footfall and passing traffic gives a more accurate measure for determining opening hours and maximising sales.

Refining Opening Hours, customer traffic, sale transactions, Accessing Footfall, Footfall Data, Potential Customers

Remote Monitoring

People Counting,Count Zone,Axiomatic Engineers,remote monitoring

Remote Monitoring– A service offered by Axiomatic to help check that our clients people counters are connected to the network, and are functioning correctly. This process automatically flags any correction errors and can highlight specific accuracy problems. Remote access to people counters also allow Axiomatic engineers to log into a counter see check the view of the count zone, and manually assess the accuracy of a counter.

People Counting,Count Zone,Axiomatic Engineers,remote monitoring

Remote Monitoring

Remote Monitoring– A service offered by Axiomatic to help check that our clients people counters are connected to the network, and are functioning correctly. This process automatically flags any correction errors and can highlight specific accuracy problems. Remote access to people counters also allow Axiomatic engineers to log into a counter see check the view of the count zone, and manually assess the accuracy of a counter.

Retail footfall index

Retail footfall Index,footfall statistics

Retail Footfall Index – a regional and national comparison of footfall statistics from a number of sites across a country.

Retail footfall Index,footfall statistics

Retail Metrics

Retail Metrics – Data which can be analysed and combined to give a better picture of customer behaviour, marketing effectiveness and store and staff performance. Footfall data provides a key metric in helping retailers understand the strengths of their business and where improvements can be made.

retail metrics,footfall

Retail Systems

Retail Systems,People Counting,people counting systems

Retail Systems– The technology and processes available to, and employed by retailers in order to make their businesses more efficient. People counting systems form an integral part of any retail system to provide a metric against which other results can be evaluated.

Retail Systems,People Counting,people counting systems

Sales Ratio

Sales Ratio,sales conversion ratio,retail store,share of visitors,sales transactions,total footfall

Sales Conversation (ratio)– the number of people who actually make a purchase in a retail store, compared to the total amount of visitors to a store - measuring the share of visitors against buyers by site - shown as a ratio or percentage from the equation: Sales Transactions / Total Footfall.

Sales Ratio,sales conversion ratio,retail store,share of visitors,sales transactions,total footfall

Shopper Tracking

shopper tracking,heat-map,retail space,

Shopper Tracking– The ability to highlight the paths of individual customers, or build up a customer heat-map showing the most commonly used paths throughout a retail space and the key areas of interest where customers spend the most time browsing.

shopper tracking,heat-map,retail space,

SQL database (MS SQL, MySQL)

SQL database (MS SQL, MySQL),SQl,query language,footfall comparison,footfall sql,fooftfall

SQL database (MS SQL, MySQL)- SQL is 'structured query language' and is an industry-standard database language. A database is usually used to store the people count data in a way that can be queried so that questions such as "how many people entered such-a-zone last week?" or “how does the footfall at one site compare to another?’ Such flexible structure allows users to import, compare, query and report on multiple metrics. There are two main variants of a SQL database: MySQL and Microsoft SQL. There are other variants from Oracle, and other software vendors.

SQL database (MS SQL, MySQL),SQl,query language,footfall comparison,footfall sql,fooftfall

Staff Planning

staff planning,footfall data, customer numbers,low footfall,footfall

Staff Planning- is a continuous process of shaping the staff profile to ensure that it is capable of delivering business objectives and maintaining a high level of customer service to maximise sales conversion ratios in retail, and customer satisfaction in service industries. The use of footfall data to help predict peaks and troughs in customer numbers can help a business reduce staff costs during periods of low footfall, and maximise customer service and profit during periods of high footfall where customer service may suffer due to under-staffing.

staff planning,footfall data, customer numbers,low footfall,footfall

Stereoscopic

Stereoscopic,Stereoscopic video counters,brickstream 2300,people counting

Stereoscopic- having two lenses to facilitate the ability to create 3-dimensional vision creating an image with both depth and shape. Stereoscopic video counters like the Brickstream 2300 use this ability to achieve more accurate people counting.

Stereoscopic,Stereoscopic video counters,brickstream 2300,people counting

Tailgating

Tailgating, tailgate monitor, irisys thermal counter, tailgate detection system http://www.peoplecounting.co.uk/images/Glossary/Tailgaiting.jpgTailgating- describes the behaviour of one person directly following another through a turnstile or security gate. An electronic tailgate monitor can instigate a tailgate alarm when two people try to pass through a security gate simultaneously. The Irisys Thermal counter can be deployed as tailgate detection system and can be integrated with building security systems to ensure that even when security staff are distracted, non-accredited visitors cannot pass into secure areas without detection.Tailgating, tailgate monitor, irisys thermal counter, tailgate detection system

Tally Counter

.Tally Counter,Head Counter,hand held counter http://www.peoplecounting.co.uk/images/Glossary/TallY%20Counter.jpgTally Counter- a basic manual hand-held counter where a member of staff clicks every time a person passes. Such counters are labour intensive and subject to significant inaccuracies due to limited concentration spans, distractions and a lack of understanding of the importance of the counts. Often used by pubs and nightclubs many councils and licensing authorities are now insisting that the capacity of venues is managed with more reliable and auditable technology.Tally Counter,Head Counter,hand held counter

Thermal Counter

Thermal Counter,irisys,video counters,irc3010 thermal counter,retail stores,shopping centres,art galleries,visitor centres,tailgating,security building management

http://www.peoplecounting.co.uk/images/Glossary/Thermal%20Counter.jpgThermal Counter- a specific type of counter using proprietary technology, manufactured by Irisys. This type of counter is mounted on the ceiling above an entrance and counts people by monitoring the difference between the background temperature and the temperature of count targets passing underneath. As such, unlike many standard video counters, the IRC3010 thermal counter is not affected by ambient light. These counters are commonly used within retail stores, shopping centres, art galleries, visitor centres and libraries. Irisys also produce a version of the counter which is capable of monitoring tailgating through turnstiles to assist with building security management.

Thermal Counter,irisys,video counters,irc3010 thermal counter,retail stores,shopping centres,art galleries,visitor centres,tailgating,security building management

Tolerance

Tolerance,accurancy of counting system

Tolerance- the agreed, accepted and identified accuracy of a counting system once installed.

Tolerance,accurancy of counting system

Traffic Density

Traffic Density,People Counter

Traffic Density– The number of people passing under a people counter, within a specific space at any one time.

Traffic Density,People Counter

Traffic Patterns

Traffic Patterns,Footfall

Traffic Patterns- the historical peaks and troughs in footfall rates.

Traffic Patterns,Footfall

Turn-Time

Turn-Time

Turn-Time - the time required to unload an airplane after its arrival at the gate and to prepare it for departure again.

Turn-Time

Under-counting

Under-counting,people counting,people counting devices,counting zone,beam counters,video counters,daily footfall,footfall

Under-counting– the propensity for some people counting devices to count fewer people than are actually passing through the counting zone. This is a specific weakness where Beam Counters are used across a wide entrance. However, both thermal and video counters can also be subject to under-counting when traffic density reaches extremely high levels. Consistent under counting can be compensated for by adding a factor to each set of counts e.g. daily footfall + 10%.

Under-counting,people counting,people counting devices,counting zone,beam counters,video counters,daily footfall,footfall

University Space Management

University Space Management,people counting technology,accurate space utilisation data

University Space Management - A system developed by Axiomatic using a range of people counting technology, deployed across teaching space and other key student areas within univeristies, to gather data of peak occupancy, frequency of use and to caclutate accurate space utilisation data.

University Space Management,people counting technology,accurate space utilisation data

Utilisation

utilisation,space usage,room occupancy,room use frequency

Utilisation is the metric for space usage calculated by looking at the average room occupancy and room use frequency.

utilisation,space usage,room occupancy,room use frequency

Velocity Filter

Velocity Filter,People Counting, Counting Zone

Velocity Filter - a people counting algorithm that can define which targets are counted based on speed of transit through the counting zone.

Velocity Filter,People Counting, Counting Zone

Video Counter

Video Counter,Video Counter GBR,Video Counter UK,Video Counter England,Video Counting,People Counting, Video Counting,Video Counters,Video Lens,footfall, People Counting Systems,Accurate Counts,Brickstream Counters,Counter Ambient Light

Video Counter- a people counting device based on a standard video lens. Usually, analysing footfall targets through black and white images as these offer greater levels of contrast. The majority of video based counting systems are subject to changes in ambient light and shadow which can create problems in accuracy or data consistency. People counting systems based on standard CCTV systems are usually a bolt-on to the CCTV package and as such rarely offer accurate counts, especially where the cameras have not been positioned directly above an entrance for this purpose. CCTV cameras are usually positioned to see people’s faces, and are therefore subject to occlusion when tasked with counting. Unlike many video based counting systems, the Brickstream counter overcomes any problems with ambient light and shadow and occlusion by using dual-lenses and sophisticated people counting algorithms to achieve high count accuracy.

Video Counter,Video Counter GBR,Video Counter UK,Video Counter England,Video Counting,People Counting, Video Counting,Video Counters,Video Lens,footfall, People Counting Systems,Accurate Counts,Brickstream Counters,Counter Ambient Light

Video Counting

Video Counting,Video Counting Retail,Video Counting Events,Video Counting Leisure,Video Counting Air Ports,Video Counting Trains

Video Counting describes the use of video technology to count people or objects.  CCTV based systems tend to use 'bolt-on' software features with background processing, and are subject to environmental factors rarely offering consitent or accurate counts.  More purpose built video counters use on-board processing and offer higher levels of accuracy, however, most single lens video counters fail to reach favourable levels of accuracy or consistency.

Video Counting,Video Counting Retail,Video Counting Events,Video Counting Leisure,Video Counting Air Ports,Video Counting Trains

Video Validation

video validation,video counter, irisys dual-view,irc3030 thermal people counter,people counter, video stream,footfall data, video,count data

Video Validation– a facility enabled on the Irisys Dual-View IRC3030 thermal people counter and the Brickstream 2300 video counter which enables recording of a video stream alongside footfall data, allowing the video, stored count data and diagnostic information to be polled via a single IP data stream.

video validation,video counter, irisys dual-view,irc3030 thermal people counter,people counter, video stream,footfall data, video,count data

Visitor Counter

Visitor Counter,Retail Visitor Counter,Sporting Visitor Counter,Venue Visitor Counter,Festival Visitor Counter

Visitor Counter - a device designed to count the number of people entering a public venue.

Visitor Counter,Retail Visitor Counter,Sporting Visitor Counter,Venue Visitor Counter,Festival Visitor Counter

Weather Effect

Weather Effect,Footfall,Footfall Trends,Footfall Managers,Quantitative traffic

Weather Effect – the effect that weather has on the footfall trends of various sites, depending on their; purpose, stock and location. For instance on a rainy day footfall may increase at a sheltered Shopping Centre, or for Outdoor Leisure stores, or a shop selling umbrellas, but fall for normal high street stores. The effects on footfall of good or inclement weather upon a site will vary depending on the nature and location of that site. By assessing the affect weather on footfall managers can estimate the quantitative traffic response and make suitable staffing adjustments.

Weather Effect,Footfall,Footfall Trends,Footfall Managers,Quantitative traffic

Work Place Management

Work Place Management

awaiting information..

Work Place Management

Workforce Management

workforce management,flexible workspaces,scheduling staff

Workforce Management– scheduling staff hours to maximise efficient use of office space, especially where hot-desking and flexible workspaces and break-out areas are in use. Alternatively this phrase can relate to scheduling staff to maximise sales conversion in a retail arena.

workforce management,flexible workspaces,scheduling staff

Workplace Management

Workplace Management|Peaks and troughs|Office Space use|Designed Capacity|Office Space Management|Office Space Management Analysis|Anecdotal Evidence|Vested Interest|Space|Labour Intensive|consolidate space|people counters|solid data|expansion of premises http://www.peoplecounting.co.uk/images/Glossary/Workplace%20Management.jpgWorkplace Management- People counters can be deployed to assist with workspace management by showing peaks and troughs in office occupancy throughout each day, week and month to show the percentage use of an office space, against its designated capacity. Most office space management analysis is either taken from anecdotal evidence, where each department may have a vested interest in protecting their space and reporting over-use, or on manual count which are both labour intensive and give only a snapshot of the actual level of use. As the cost of running a single office workstation is estimated at £7,000 per annum, many organisations look to consolidate space. People counters offer an objective, consistent and clear overview across time to provide solid data to efficiently manage desk space and inform business decisions with regards to consolidation or expansion of premises.Workplace Management|Peaks and troughs|Office Space use|Designed Capacity|Office Space Management|Office Space Management Analysis|Anecdotal Evidence|Vested Interest|Space|Labour Intensive|consolidate space|people counters|solid data|expansion of premises

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