Our Customers
More than 1,500 customers are using Axiomatic people counting technology right now.
Our list of clients extends worldwide and includes organisations at every scale.
We supply systems for visitor counting and queue management for some of the UK's largest retailers, councils, theme parks and stadiums. We provide a full range of customer footfall and retail traffic counting solutions to the retail and leisure sectors. We serve the public sector in many areas, including pedestrian and visitor counting.
Our clients include shops and retail chains; banks, shopping and conference centres; sports and entertainment venues and leisure centres; casinos and nightclubs; galleries and museums; town and city centres; transport and tourism centres; hospitals and healthcare centres.
The following list represents a selection of customers and references:
"This is an invaluable and unique system which has enabled decisions about crowd management to be based on real-time factual information rather than observation and theory. Some of the events we are staging this year would be extremely difficult to manage without this technology.”
Nick Woodhouse, Head of Wembley Stadium Health & Safety Compliance.
“I am delighted that we have been able to provide a robust and value-adding system using innovative technology and creative thinking. This could not have been achieved without tremendous support from the Wembley Team and excellent technical implementation from Axiomatic Technology Ltd.” Paul Jennings, Head of IT Wembley Stadium. click here to read our Wembley Stadium people counting case study. customer list.
‘When Sterling Furniture decided to invest in a People counting system we looked at many organisations thoroughly to make an informed decision. We chose Axiomatic Technology as they offered to provide us a solution which would meet OUR requirements as opposed to our organisation having to accept what was offered in addition to offering very competitive rates. We have developed with them solutions for Store Managers to easily recognise opportunities regarding their Sales Conversion Rates, Staffing Levels and Average Transaction Values. At a Head Office Level we have produced Executive Reports allowing us to analyse Sales, Footfall, Conversion Rates, Average Transaction Values with like for like comparisons to whatever time period we choose.I am glad to say this has been invaluable in identifying our business opportunities and helping move our business forward‘. Mark Gibson, Head of Customer Experience, Sterling Furniture Ltd. to customer list.
Our Customer list (click the links to read the testimonials)
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Retail
Arcadia Malta |
Leisure
Aviva Stadium |
Public Sector
Baltic Centre for Contemporary Art |
Some of Our References:
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"The Beaumont shopping centre is a mixture of indoor and outdoor malls with rather awkward counting locations due to this, their varying widths and lighting levels. Axiomatic were very thorough in their surveying of the centre at the beginning of the process and were aware that one type of counting equipment wouldn’t necessarily fit all entrances and exits. A programme of trial products and locations was undertaken to find the most accurate spots to count with the installation running very smoothly a short while later. Staff were very professional and gave comprehensive training on the use of the software so that the system can be used to its full potential. We now have very accurate data which is easy to access and produce in a clear format to distribute as necessary. The support service is at a very reasonable cost and remote access ensures the system is easily maintained and monitored. Following rigorous tests of different equipment to ensure that the right solution was installed to meet the varying requirements of our entrances, Axiomatic have provided us with a system that not only gives us total footfall, but which highlights our busiest times and areas of the scheme. A useful tool to measure and quantify any marketing spend and events programmes. We are confident that Axiomatic remain at the forefront of people counting and can offer us the support, training and system upgrades to meet our needs." Sarah Duffin, Dip SCM, Centre Manager, Beaumont Shopping Centre Back to customer list. |
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"We looked at a range of different solutions and companies for people counting and chose Axiomatic and their range of Irisys Thermal imaging counters – largely on the basis of competitive pricing and flexibility of service options. We have to date installed counters in around 90 sites – and have found Axiomatic very good partners to work with – rolling out large numbers in a relatively short space of time the entire length and breadth of the country. The support from Axiomatic has been of the highest order – with someone always available to talk through any individual store issues that might arise – as well as the initial configuration and set-up of the counters in-store. The data from the counters has very quickly become a key measure within the business for driving increased sales and conversion of footfall into customers. The continued support of Axiomatic has enabled us to plan yet more counters into stores – so helping drive the business even more effectively – with better targeting of staffing levels at key times, giving better customer service and conversion within stores - all of which driving increased sales.I have no hesitation in recommending Axiomatic as business partner for people counting". Richard Hitt - Customer Insight Director - Blacks Leisure Group plc Back to customer list. |
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"Axiomatic’s people counting technology has been a welcome and invaluable addition to our Management Information Systems. We are now able to accurately report on venue footfall across our ticketed and non-ticketed events and spaces allowing us to build a more robust programming model based on a solid understanding of the organisation’s popularity and reach. The installation process was easy, fast and effective and I would happily recommend Axiomatic’s products and services to any organisation looking to delve into the world of people counting solutions.” Tim Metcalf - Head of MIS - Brighton Dome Back to customer list. |
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"If you need to know your customer flow with great technology and amazing data capture, that is simple to use, Tim Denby and Axiomatic Technology are where to go!" Paul Griffin, Senior Area Manager -CSL Sofas Back to customer list. |
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We have these Q-Scan Twincomm counters in our 2 new libraries; we have had no problems with them so are very happy. Dawn Gebski - Derby City Council Libraries Back to customer list. |
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“We cannot afford to engage staff in manually counting people through doors, neither continuously nor on a sample basis, and our Unicomm devices has paid for themselves in terms of staff time that can now be directed towards more productive customer service functions.
By examining footfall patterns in relation to loans, computer usage and other indicators of business levels, we can keep our opening hours and staffing levels under review to ensure that tight budgets are used to maximum effect. Roger Jones, Management Information Officer at Derbyshire County Council Back to customer list. |
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"The Sport and Physical Activity for Dudley Council manages four leisure facilities with over a million users per annum. The primary driver for implementing some form of people counting system was to improve the accuracy and consistency of data on visits. We looked at a number of approaches, including turnstiles and break beam counters, but they were either too expensive or as in the latter, less accurate. Axiomatic allowed us to trial both a thermal counter and a break beam counter prior to purchase. We were able to test the accuracy of both systems, eventually purchasing the thermal counters for three of our sites. Axiomatic were extremely helpful and worked well with our own ICT Services to identify and implement a system. I would certainly recommend Axiomatic to any organisation who wishes to have accurate and consistent throughput data." Matt Weetman - Performance & Information Manager Culture & Leisure Services Directorate of the Urban Environment Dudley Council Back to customer list. |
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East Midlands Airport is currently using Axiomatic Brickstream 2200 cameras to count passengers at three key points in the departing passenger's journey; entering the check in hall, entry to security and exit of security.. Clare Melhuish - Airport Planning and Research Analyst - East Midlands Airport Back to customer list. |
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In today’s world, information is power and key to making the right business decisions. Any sales driven organisation can only improve profits in 4 ways: cut costs, improve margins, improve conversion rates and add value to sales (by selling up). Without knowing how many people enter the store, you cannot improve conversion rates and an electronic method is the most accurate and reliable way (unlike staff, they don’t take tea breaks!) Stephen Cumbers, Financial Director, Fairway Furniture Back to customer list. |
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“We have worked with Axiomatic for a number of years and have always found them to be extremely professional in all our dealings. From our original conversation they offered clear, sound advice as well as offering a range of products to suit our requirements. With their help we have been able to accurately monitor the number of visitors coming to the ICA which is an important KPI for the organisation.” Andrew Stewart, General Manager, Institute of Contemporary Arts Back to customer list. |
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"We've found our RECAP people counters really useful in tracking visitor numbers to our two Visitor Centres in Lancaster and Morecambe. This data has helped us to plan staffing rotas, promotions, and events and has also fed into regional and national reports to produce comparisons with other districts. Ros Foster - Visitor Services Officer - Economic Development and Tourism Service - Lancaster City Council Back to customer list. |
.png "Monument Mall Customer Footfall Counting") |
Following an initial telephone conversation with Tim Denby of Axiomatic Technology (A.T.) about what I wanted in the way of a footfall counting system, he made an initial site visit to familiarise himself with the physical layout of the Shopping Centre. Thereafter, he drew up an equipment specification and visited site again to demonstrate a prototype of the system. I was really impressed with the way in which Axiomatic Technology managed the process of planning, organising and agreeing a wiring installation with the Shopping Centre’s Mechanical and Electrical Sub-Contractor, which was expertly handled by Derrick Williams of A.T. Once this process was complete, the installation and commissioning team from A.T. set about the task of bringing the footfall counting system alive! The system has now been fully operational for six months and I have been impressed with the product and service provided by Tim, Derrick and the A.T. Team. Peter Gaynor DipSCM, Centre Manager, Monument Mall Shopping Centre, Jones Lang LaSalle Ltd Back to customer list. |
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After researching solutions in relation to capacities at our venue due to pressure from local authorities to understand customer numbers and manage occupancy levels, we decided on the axiomatic thermal counter as this appeared to be the market standard device, however once we had spoken to Tim Denby and the team at Axiomatic we soon realised the full potential of the system we were purchasing. Not only are the Local Authorities satisfied, it has also assisted us in better preparation for Staff and Security rotas, which has ultimately reduced our overall staff costs by 3-5% depending on academic term times. We therefore estimate that this system will pay for its self within a 6 month time frame. On a side note the customer service and attention to detail from the Team at Axiomatic have been 2nd to none, and I would gladly recommend them to any company that face the same issues within our industry Dominic Borg, TCG BARS LTD, GENERAL MANAGER, MOSAIC, EXETER Back to customer list. |
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On a weekly basis we want to analyse the conversion rate, comparing stores in similar categories to each other. For example we have 2 station stores which have very high footfall and we can use the data to compare their performance. We also draw comparisons between stores in shopping centres, or on local high streets. We are new to people counters, and so as a developing business we are keen to have this useful data in all stores as it can be used as a KPI. We can analyse particularly busy periods within each store and ensure we have the correct staffing levels. We can identify stores where the conversion rate is below company average, or the average for their category and focus on providing additional training for the team on customer service etc. Natasha Sims, Operations Manager, Oliver Bonas Back to customer list |
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"Axiomatic provided a system to monitor the footfall across the six main entrances to Orchard Shopping Centre in 2009. The system has provided us with interesting data which has identified that two of our entrances are significantly busier than the other four. The system has also helped us to identify the average dwell time of visitors to the centre, highlighting that early afternoon in consistently the busiest time. Axiomatic have continued to provide excellent support for the system, with improvements to their reporting package by the introduction of their RECAP SQL Web reporting - allowing us to query the data across any period, or drill down to see specific details of any day." Keith Lowe, Centre Manager, Orchard Shopping centre, Taunton Back to customer list. |
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“We’ve recently partnered with Axiomatic to bring accurate people counting to our retail stores. After a trial in our flagship store we immediately saw the benefits of knowing exactly what our footfall was. Finally, we were able to compare our retail environment with our other channels. Being able to see retail “conversion rate” has been a real eye-opener. With a clear picture of the ebb and flow of customers we can plan staffing effectively around promotions and vice versa. We’ve now rolled the solution out to all of our stores, which has given our Store Managers a powerful new tool for improving both profitability and customer service. Axiomatic have been very quick and efficient getting us up and running and their reporting platform is truly one of the best on the market. With hindsight I don’t know how we managed without.” Mike Church, IT Manager, Robinsons Country Leisure Back to customer list. |
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"Tameside Markets wanted to add a “People counting” system to its flagship Market in Ashton-Under-Lyne for many different reasons. After making initial enquires with providers, we found Tim Denby at Axiomatic to have an immediate understanding of what we wanted to achieve. Tim Denby gave us informed guidance and technical advice when deciding on a suitable package. Axiomatic liaised with both our ICT department and sub-contractor to ensure the installation process ran smoothly and efficiently. Technically, I would like to thank Derrick Williams and his colleague Tom, who have been very supportive and patient when setting up the numerous count trends that have been requested. Initially we wanted to achieve occupancy levels, peak usage etc. What we have found is that we are able to provide trend information on public toilet usage, event/demonstration attendance, areas within the Market which may need development due to low footfall etc. Axiomatic have provided a very impressive system, the usage of which constantly evolves." Steve Hadfield – Tameside Markets Back to customer list. |
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I have found Martyn and his team at Axiomatic very helpful in all aspects of our relationship. This has included Marketing and Sales support for the numerous solutions Axiomatic have on offer and accompanying Technical support for these applications. I have great confidence in Axiomatic’s ability to provide on-going Sales and Customer support and satisfaction. Dennis O'Neill, Sales Manager, TTM Traffic & Parking Systems Pty Ltd, Australia Back to customer list. |
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Wellcome Collection is a public venue on Euston Road attracting over 400,000 visits per year. We have been using Axiomatic people counting technology since 2007 and have found great value in being able to gauge how many visits the venue receives in total, plus, where in the building visitors move, congregate and avoid throughout the day. Entry to Wellcome is free, as are all of our exhibitions and the majority of our public events so we cannot rely on ticket sales to gauge how well visited our public programmes are. Axiomatic systems allow us to track patterns of behaviour and therefore understand our visitors in more detail. When combined with other qualitative research, the data obtained enables us to evaluate the popularity of events and exhibitions and react proactively to visitor behaviour, improving visitor experience. The technical support and advice from Axiomatic has always proven prompt and expert. Gemma Hopkins, Visitor Services Duty Manager, Wellcome Collection Back to customer list. |
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The Unicomms are brilliant, just exactly what we needed. Dead easy to install too. AND we've had so many more visitors than we'd have guessed, which is also brilliant. Julie Bugdale, The West End Centre, Aldershot Back to customer list. |
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Willows Farm Village operates a children's attraction welcoming 500,000 visitors a year. In late 2007 we introduced an indoor play center and needed occupancy details to aid the management of the building. With two entrance/exits and adults and very young children as users accuracy was vital for Health & Safety. Tim Denby and the team from Axiomatic were very helpful in designing, building and installing a system that gives us everything we wanted. The operational staff can now see how many people are in the building at any time whilst the daily and weekly stats are useful in seeing the use over various periods. Andrew Wolfe - Chief Executive - Willow Farm Village Back to customer list. |