Video Counter
Highly accurate and versatile people counting systems for sophisticated data gathering
Our new video-based counters identify people or specific objects passing beneath video counters fitted to the ceiling inside each entrance. Video counting or computer vision is the most advanced type of people counting. Our systems use embedded software to make it affordable, robust and easily scalable. These counters offer the best way of ensuring accurate footfall and queue counting where dense crowding and slow moving pedestrian traffic occurs.
Our Video counting solutions can offer:
- Collection and storage of metrics at one minute granularity.
- Filtering of objects based on height, shape and size, i.e. children, shopping carts and strollers as desired. (The device can be configured to give counts for just adults or adults and children and is currently used by the ToysRus stores to do this.)
- Latest New Feature - Advanced units can now give separate counts distinguishing adults and children!
- Latest New Feature – Advanced Units can now automatically assess shopping units by cleverly tracking and grouping people acting like a couples or family units.
- Robust and accurate metrics across a broad set of environments: indoor/outdoor and high traffic.
- Guarantees accuracy of over 95%.
- Adjusts automatically to environmental changes: lighting, temperature,etc.
- Easy, unobtrusive, overhead mounting with support for oblique views.
- Supports scheduled streaming digital video output for remote data validation.
- Flash memory stores configuration settings Micro SD storage stores 1 year of data to one year to protect against loss.
- Real-time data delivery – facilitating live occupancy management.
- Work down to low ambient light levels.
- Advanced units can be configured for multiple entrances, queue management and customer tracking and retail heat-mapping – please see the articles below or contact our sales team for more details.
Queue Management
Queue Counting Solutions are used throughout the retail industry within major supermarket and retail chains, and across the financial industry in a number of leading institutions including; Lloyds, Nationwide, HBOS, Barclays, and the Royal Bank of Canada (RBC).
Queue counters are used to manage the number of customers who are in a queue by opening more cashier service points, and track how often queue wait times or numbers of people in a queue go over your service level agreements. The data can be used to improve customer service and set acceptable queue lengths and waiting times.
The Brickstream Queue Management Solution:
- Highlights both individual and average queue wait times (in seconds) – ensuring that even if the average wait time comes within your SLA, the number of customers who’s wait time exceeds this are identified.
- Can accurately monitor standard queue, snake queues or unstructured queues
- Uses configurable tracking and queue counting algorithms to assess whether or not someone is part of a queue
- Allows simple front of queue coverage, or end-to-end queue tracking
- Can be used to monitor service desks to indicate whether desks are open and what % of the time they are occupied, as well as highlighting the individual and average service times
- Combined with door counters these units allow you to see the proportion of visitors who join the main queue or visit other areas of specific interest that are monitored by the Brickstream devices.
- View live counts - Manage queue levels live to allow staff to react in real-time.
For more information read our 'Need for better in-store management' article below.
Download the Brickstream Specifications PDF. Download the Brickstream PDF - Why Customers Leave
A screenshot of our video counter configure software below (click to enlarge):
The Need for Better In-Store Service Management
The Brickstream System enables a closed-loop learning cycle, so you can continuously capture and analyse information about the service level provided to your customers and the allocation and performance of front-end service colleagues and resources. Retailers typically realise business value from this management information with respect to the following business problems:
- front-end wage cost reduction
- an effective central queue management performance measure
- real-time proactive service management
- productivity/efficiency increase
- resource optimisation and allocation – number and mix of checkouts
- improved customer check-out experience
Data has shown that by properly allocating colleagues and resources to match customer demand at the front-end, cost savings can be achieved while at the same time realizing improvements in customer service levels. Typical cost savings are in the range of ten to twenty percent of front-end labour costs with an ROI payback period of less than six months.
Most retailers current Management Information (MI) on queue management performance is flawed, being collected from the sporadic and inaccurate input of queue length data by front-end operators or mystery shopper data. Furthermore, store management are ill equipped to deal with front-end breakdowns in a proactive manner.
Store Layout Design and Testing (SLDT)
Brickstream’s Store Layout and Design Testing (SLDT) solution automatically and continuously captures, transforms and analyses customers’ interaction and behaviour within the bricks-and-mortar environment.